This is pure, unadulterated David Miscavige. He wants to make “ass kickers.” Problem is real ass kickers, don’t go around bragging how they can kick ass. Real ass kickers don’t physically and literally kick ass because they figuratively kick ass by virtue of their abilities to get the job done in a way that raises the tone of those in their environment. Every real ass kicker in Scientology has long since left the church of Miscavology.
As far as “winning is everything” – in my opinion, that implanted lesson may have served as the justification for more mass murder in this planet’s history than any other. Another exhibit for the proposition that the church is dead.