Like it or not, justified or not, the following segment on the popular Colbert Report (see both segments, second the interview with Lawrence Wright) pretty well sums up the public image of Scientology. Not the church of Scientology in the eyes of the world at large, but Scientology. A whacky religious cult with bizarre beliefs, violent practices and a threatening way of dealing with criticism.
Do you believe this public image can change? How? How long will it take to change significantly?